IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and share with you how I discovered this the hard way.
Welcome to IoT Shop Talk, a new series at TechProductManagement. IoT Shop Talk features in-depth conversations with product leaders on what it takes to build great IoT products…all from a Product Management perspective.
I’m very excited to share with you my interview on the popular “IoT Podcast” with Stacey Higginbotham. We had a great conversation on what it takes to bring IoT products to market and how to tackle some of the most common challenges IoT product companies face today.
Creating a good user experience for IoT products is hard. There are more layers of technology, more users to please, and more teams to coordinate than ever before. Are you prepared to lead the way as a Product Manager?
Get an inside look at the state of the IoT industry, as reflected in the IoT World conference and expo last week. Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT workforce.
I recently spoke at the Enterprise IoT Summit in Austin, Texas. It was a great event that brought together IoT thought leaders from around the country, as well as product and business leaders from companies working on industrial and enterprise IoT applications.
Below is a link to view the recording of my talk, which focused on how to create a strong end-to-end strategy for IoT products.
I explain the top three strategic pitfalls I see companies of all sizes falling into today:
- Not addressing a real customer pain
- Lack of focus on the company’s core strengths
- Making inconsistent decisions across the end-to-end product
Check out the video to see my recommendations on how to avoid those pitfalls and ensure you have a strong strategy for your product.
Watch the talk (26 mins): “Creating a Strong Strategy for End-to-End IoT Products”.
If you enjoyed this talk, I’d really appreciate if you share it with your network!
You want to get into IoT Product Management. But where do you start? What skills do you need? Which companies are working on IoT today? Start here, with these five essential steps for getting into IoT Product Management.