News flash: If you’re building your own IoT infrastructure, you’re wasting time and money, and jeopardizing the quality of your product. In this post, I discuss how you can reduce cost and boost quality with an IoT platform, how to choose the right platform, and debunk myths about the benefits of building your infrastructure in-house.
In this post, I share the IoT Decision Framework I developed to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more.
Too many product teams and entrepreneurs think, “If I connect it, they will come.” The problem is that people don’t buy IoT, they buy a solution to a problem. In this post, I talk about an excellent example of IoT solving a customer problem, and share tips for evaluating if IoT is right for your product.
Great Product Managers know that a robust IoT solution includes more than the customer-facing part; it also includes the internal tools your company needs to manage customers and conduct its operations. Without these internal tools, your development team can get bogged down by requests from other departments. In this post, I explain why internal tools are critical for your product’s success, and walk you through six tools you need to build (or buy) to support customer and operations management.
Feature prioritization is one of the most important jobs of a Product Manager. Yet it continues to be one of the most difficult and debated topics in the community. So let’s take away the confusion and start with the #1, most simple rule that should guide your feature prioritization.
Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward. Read on and be inspired with out-of-the-box ideas for your own product.
Your product’s onboarding experience matters, probably more than you think. A great onboarding experience can increase product adoption, decrease support costs, and decrease sales and marketing costs…all of which contribute directly to your bottom line. So where should Product Managers start, and what are the ingredients of a great onboarding experience? In this post, I share the business case for investing in onboarding, guidance on how to improve your product’s onboarding experience, and great examples from real world products.