Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward. Read on and be inspired with out-of-the-box ideas for your own product.
Your product’s onboarding experience matters, probably more than you think. A great onboarding experience can increase product adoption, decrease support costs, and decrease sales and marketing costs…all of which contribute directly to your bottom line. So where should Product Managers start, and what are the ingredients of a great onboarding experience? In this post, I share the business case for investing in onboarding, guidance on how to improve your product’s onboarding experience, and great examples from real world products.
Janna Bastow is an internationally recognized leader in Product Management, and the co-founder of ProdPad, a cloud-based software for Product Managers. She is also the co-founder of Mind the Product, one of the top resources for Product Managers worldwide. In this interview, Janna shares unique insights, advice, and resources for Product Managers based on her deep experience as an entrepreneur, thought leader, and practitioner.
In today’s cloud computing world, many Product Managers will be faced with the decision of whether to open an API to their users. Open APIs have many advantages, but they also bring significant business challenges. In this post, I describe key benefits and challenges of open APIs, and why Product Managers should treat an open API as its own product instead of as a feature. [Read more…]
What does it really mean to be a “Technical” Product Manager? And how is it different from just a Product Manager? In this post, I share the difference between these titles plus key Do’s and Don’t’s to help you succeed as a Technical Product Manager.
Greg Westrick has over 20 years of experience in digital commerce, consistently developing top performing teams that deliver client success at companies such as Volusion, Oracle, Art Technology Group, marchFIRST, and CompuServe. He is an accomplished leader and mentor. In this article, Greg shares his unique take on what Sales Leaders expect from Product Management.
Rich Mironov is a serial entrepreneur, including as founder/CEO, VP Product Management and VP Marketing, as well as go-to-market strategist and agile “product guy”. Rich is a veteran of six tech start-ups and dozens of consulting engagements. Since 2006, he’s provided full-time and interim consulting/mentoring to large and small technology companies.
Jeff Lash is Research Director, Product Management at SiriusDecisions. His expertise not only as a seasoned practitioner, but also as a researcher, gives him a unique perspective about the current state and direction of the Product Management profession. [Read more…]
Josh Duncan is a seasoned Product Executive, mentor, and speaker. His experience working for Fortune 500 companies, as well as start-ups, gives him a unique perspective on the product lifecycle and on what it takes to create disruptive products. I’m very excited to have him as my first guest of the Product Mentorship Series! [Read more…]
Every Product Manager will bump into the Big Data challenge sooner or later. Will your product be ready to store, analyze, and present the flood of data it produces? In this post, I share 6 critical areas every Product Manager should address when building Products that manage large amounts of data.
Do you know what it takes to be a great Product Leader? In this post, you’ll learn about the 4 Pillars of Product Leadership, and discover key skills that can take your career from good to great.
Trying to predict the future is very hard. In this post, I share several approaches to innovation that can help you anticipate what’s coming and provide a compass to steer your products in the right direction. Let’s take a closer look. [Read more…]