Gathering customer feedback is one of the key responsibilities of a Product Manager. But customers aren’t your only source of make-or-break feedback in the B2B world. In this article, you’ll learn about the five key sources of product feedback, how to get the most insight from each source, and what to do with the feedback you receive. [Read more…]
As a Product Manager, you need to clearly explain product requirements to Engineering, Sales, Product Marketing, UX, and Executives. But hand-waving and white-boarding often lead to confusion and misinterpretation. In this post, I explain how to use mockups to bridge that communication gap—so you can quickly align stakeholders on your product vision, reduce misunderstandings, and minimize revisions.
Some time ago, a few articles began describing the Product Manager as the “CEO of the Product”, and this concept really took off. However, using this analogy can hurt your chances at getting a new Product Management job, establishing rapport with colleagues, and succeeding in your role. Read on to discover why…
Prioritizing features is at the core of the Product Manager’s job. And yet many PMs prioritize based on gut feel, or on the needs of the loudest person at the table. In this post, I explain how to use a scorecard to align all stakeholders on which features to prioritize in your next release. This scorecard approach ensures you remain focused on your customer satisfaction and company strategy, while reducing risk.
Feature prioritization is one of the most important jobs of a Product Manager. Yet it continues to be one of the most difficult and debated topics in the community. So let’s take away the confusion and start with the #1, most simple rule that should guide your feature prioritization.
As a Product Manager, quality should be top of mind. But how do you know you have a quality product? In this post, I talk about the importance of having a clear definition of quality, and some of the metrics you need to ensure success. [Read more…]
Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward. Read on and be inspired with out-of-the-box ideas for your own product.