The Product Management Lifecycle

The IoT Product Manager Certificate Program

Course 1: Introduction to IoT Product Management

Welcome to the Certificate Program! Introduction and objective (0:52)
About Daniel (or how I became an IoT Product Manager) (2:21)
How to get the most out of the course (3:19)
Intro to the Internet of Things (0:47)
The IoT trend and how did we get here (3:51)
Types of companies working on IoT today (5:18)
What is an IoT product? (7:17)
Focusing on value, not on technology (5:29)
Introduction to Product Management for IoT (0:32)
The Product Management Lifecycle (4:58)
The IoT Decision Framework (11:57)
When can I use the IoT Decision Framework? (2:29)
Introduction to the course project and the IoT Decision Workbook (2:49)
Course 1 - Consolidated Lecture Slides

IoT Decision Workbook & Additional Reference Materials

Course 2: The UX Decision Area

Introduction to the UX Decision Area (1:56)
Who is your user? - UX Personas and Goals (8:17)
The Customer Lifecycle for IoT products (5:00)
An effective process to identify MVP users (14:59)
How to define a great Developer Experience (DX) (6:50)
How to approach the UX Decision Area in your Workbook (1:00)
Course 2 - Consolidated Lecture Slides

Course 3: The Data Decision Area

Introduction to the Data Decision Area (1:05)
Data acquisition and data considerations in IoT products (11:37)
Airplane noise testing system - a real-world data acquisition example (6:04)
What is your data strategy? (4:34)
Key analytics considerations for every IoT product (9:01)
What data do your internal users need? (4:59)
IoT and data ecosystems (4:45)
Legal and privacy implications of data (8:58)
How to approach the Data Decision Area in your Workbook (0:36)
Course 3 - Consolidated Lecture Slides

Course 4: The Business Decision Area

Introduction to the Business Decision Area (1:09)
IoT monetization models (10:57)
Who is responsible for your customer's success? A look at outcome-based models (4:27)
Monetization opportunities at each layer of the IoT Technology Stack (7:33)
Exploring other sources of revenue for your IoT product (3:52)
Build vs buy vs partner (7:16)
Understanding your cost per customer (6:26)
Example of a real-world success story (1:47)
How to approach the Business Decision Area in your Workbook (1:10)
Course 4 - Consolidated Lecture Slides

Course 5: The Technology Decision Area

Introduction to the Technology Decision Area (1:12)
Device hardware considerations (3:54)
Quick overview of how sensors acquire real-world signals (3:17)
Overview of the data acquisition module (3:03)
Device Hardware: Overview of the data processing module (4:01)
Device Hardware: Communication module & gateways (5:08)
Additional hardware considerations (6:40)
A note on the complexity of building hardware (2:31)
Device software considerations (4:32)
Networking and communications considerations (4:24)
A simple thought process for selecting the best communication technology for your product (12:35)
Considerations for selecting a Cloud platform (12:38)
Considerations when building Cloud applications (2:41)
How to approach the Technology Decision Area in your Workbook (1:24)
Course 5 - Consolidated Lecture Slides

Course 6: The Security Decision Area

Introduction to the Security Decision Area (1:11)
Security challenges in IoT products (8:50)
Types of security threats (6:19)
Overview of security threats at each layer of the IoT Technology Stack (5:57)
A Process for Managing IoT Security (11:14)
Your role as Product Manager in securing your product (6:18)
How to approach the Security Decision Area in your Workbook (1:03)
Section 6 - Consolidated Lecture Slides

Course 7: The Standards & Regulations Decision Area

Introduction to the Standards & Regulations Decision Area (1:08)
Overview of standards in IoT (5:41)
Regulations can make or break your product (5:31)
How to approach the Standards & Regulations Decision Area in your Workbook (0:29)
Iterate on your workbook and course wrap up (1:30)
Course 7 - Consolidated Lecture Slides