Creating a good user experience for IoT products is hard. There are more layers of technology, more users to please, and more teams to coordinate than ever before. Are you prepared to lead the way as a Product Manager?
In this post, I share the IoT Decision Framework I developed to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more.
Gathering customer feedback is one of the key responsibilities of a Product Manager. But customers aren’t your only source of make-or-break feedback in the B2B world. In this article, you’ll learn about the five key sources of product feedback, how to get the most insight from each source, and what to do with the feedback you receive. [Read more…]
As a Product Manager, you need to clearly explain product requirements to Engineering, Sales, Product Marketing, UX, and Executives. But hand-waving and white-boarding often lead to confusion and misinterpretation. In this post, I explain how to use mockups to bridge that communication gap—so you can quickly align stakeholders on your product vision, reduce misunderstandings, and minimize revisions.
Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward. Read on and be inspired with out-of-the-box ideas for your own product.
Your product’s onboarding experience matters, probably more than you think. A great onboarding experience can increase product adoption, decrease support costs, and decrease sales and marketing costs…all of which contribute directly to your bottom line. So where should Product Managers start, and what are the ingredients of a great onboarding experience? In this post, I share the business case for investing in onboarding, guidance on how to improve your product’s onboarding experience, and great examples from real world products.