Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership … [Continue reading]
The Business Case for Great User Onboarding
Your product's onboarding experience matters, probably more than you think. A great onboarding experience can increase product adoption, decrease support costs, and decrease sales and marketing costs...all of which contribute directly to your bottom … [Continue reading]
Interview with Janna Bastow, Co-Founder of ProdPad and Mind the Product
Janna Bastow is an internationally recognized leader in Product Management, and the co-founder of ProdPad, a cloud-based software for Product Managers. She is also the co-founder of Mind the Product, one of the top resources for Product Managers … [Continue reading]
The Business of APIs: What Product Managers Need to Plan For
In today's cloud computing world, many Product Managers will be faced with the decision of whether to open an API to their users. Open APIs have many advantages, but they also bring significant business challenges. In this post, I describe … [Continue reading]
What is a Technical Product Manager, Anyway?
What does it really mean to be a "Technical" Product Manager? And how is it different from just a Product Manager? In this post, I share the difference between these titles plus key Do's and Don't's to help you succeed as a Technical Product … [Continue reading]
Interview with Greg Westrick, VP of Enterprise Sales, Volusion
Greg Westrick has over 20 years of experience in digital commerce, consistently developing top performing teams that deliver client success at companies such as Volusion, Oracle, Art Technology Group, marchFIRST, and CompuServe. He is an … [Continue reading]
Interview with Rich Mironov, Founder, Mironov Consulting
Rich Mironov is a serial entrepreneur, including as founder/CEO, VP Product Management and VP Marketing, as well as go-to-market strategist and agile “product guy”. Rich is a veteran of six tech start-ups and dozens of consulting engagements. Since … [Continue reading]