I’m very excited to share with you my interview on the popular “IoT Podcast” with Stacey Higginbotham. We had a great conversation on what it takes to bring IoT products to market and how to tackle some of the most common challenges IoT product companies face today.
How to Create a Strong End-to-End Strategy for IoT Products
I recently spoke at the Enterprise IoT Summit in Austin, Texas. It was a great event that brought together IoT thought leaders from around the country, as well as product and business leaders from companies working on industrial and enterprise IoT applications.
Below is a link to view the recording of my talk, which focused on how to create a strong end-to-end strategy for IoT products.
I explain the top three strategic pitfalls I see companies of all sizes falling into today:
- Not addressing a real customer pain
- Lack of focus on the company’s core strengths
- Making inconsistent decisions across the end-to-end product
Check out the video to see my recommendations on how to avoid those pitfalls and ensure you have a strong strategy for your product.
Watch the talk (26 mins): “Creating a Strong Strategy for End-to-End IoT Products”.
If you enjoyed this talk, I’d really appreciate if you share it with your network!
Should I Use an IoT Platform?
News flash: If you’re building your own IoT infrastructure, you’re wasting time and money, and jeopardizing the quality of your product. In this post, I discuss how you can reduce cost and boost quality with an IoT platform, how to choose the right platform, and debunk myths about the benefits of building your infrastructure in-house.
A Product Management Framework for the Internet of Things
In this post, I share the IoT Decision Framework I developed to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more.
People Don’t Buy IoT, They Buy a Solution to a Problem
Too many product teams and entrepreneurs think, “If I connect it, they will come.” The problem is that people don’t buy IoT, they buy a solution to a problem. In this post, I talk about an excellent example of IoT solving a customer problem, and share tips for evaluating if IoT is right for your product.
How Internal Tools Can Make or Break Your IoT Solution
Great Product Managers know that a robust IoT solution includes more than the customer-facing part; it also includes the internal tools your company needs to manage customers and conduct its operations. Without these internal tools, your development team can get bogged down by requests from other departments. In this post, I explain why internal tools are critical for your product’s success, and walk you through six tools you need to build (or buy) to support customer and operations management.
The Simple Rule for Feature Prioritization
Feature prioritization is one of the most important jobs of a Product Manager. Yet it continues to be one of the most difficult and debated topics in the community. So let’s take away the confusion and start with the #1, most simple rule that should guide your feature prioritization.
