Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward. Read on and be inspired with out-of-the-box ideas for your own product.
The Business Case for Great User Onboarding
Your product’s onboarding experience matters, probably more than you think. A great onboarding experience can increase product adoption, decrease support costs, and decrease sales and marketing costs…all of which contribute directly to your bottom line. So where should Product Managers start, and what are the ingredients of a great onboarding experience? In this post, I share the business case for investing in onboarding, guidance on how to improve your product’s onboarding experience, and great examples from real world products.
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The Business of APIs: What Product Managers Need to Plan For
In today’s cloud computing world, many Product Managers will be faced with the decision of whether to open an API to their users. Open APIs have many advantages, but they also bring significant business challenges. In this post, I describe key benefits and challenges of open APIs, and why Product Managers should treat an open API as its own product instead of as a feature. [Read more…]
Are you a business-savvy Product Manager?
Product Managers need to be technically competent, have great soft skills and be business-savvy. But what does that really mean? In this post, I list some of the key characteristics present in all business-savvy Product Managers. Do you have them all? [Read more…]
How to Negotiate Retainer & Staffing Contracts
So far in this Vendor Contract series, we talked about T&M (Part 2) and Fixed Price (Part 3) SOWs. In this last post, I describe two final contract types that you can’t afford to miss: Retainer and Staffing SOWs.
How to Negotiate Fixed Price Contracts
Now that you are familiar with T&M SOWs, let’s look at Fixed Price SOWs. This is probably the most common type of contract for bigger software engagements. Whether you are the Client or Vendor, you don’t want to miss the key watchouts in this post.
How to Negotiate Time & Materials Contracts
In the first part of this series, I shared a primer on NDAs, MSAs, SOWs and COs. In this post, I’ll dive deeper into Time and Materials contracts – their pros and cons and things to look for during negotiations. [Read more…]
